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Barbiecore with Moihno | Querated for You!

Shop Querated looks in Pink

It's official: 2023 is the year of magenta

Love it or loathe it, hot pink is a colour trend with legs. From fluorescent pink to fuchsia, this bold, aggressive colour has become deeply embedded in the collective psyche as a shorthand for all things both feminine and femme.

The Pantone Color Institute has been identifying colors of the year for the last two decades. Their pick for 2023 is a shade of magenta.

Pantone may have declared Periwinkle as the colour of 2022, but it is hot pink that has been ruling the roost. No wonder Pantone’s 2023 colour viva magenta falls in the vicinity! Though a bold, bright, look-at-me pink is still going to be the colour to paint the town in.


“Pink, it’s my new obsession,” screamed Steven Tyler in his 1997 hit, “Pink.” Although the song’s lyrics made it obvious that Aerosmith was (yet again) making music about sex, once the video dropped, it became clear that “Pink” was more than just a vagina-positive song. It became an anthem for joyful gender expression, for bodies and their many defiant variations.


From Valentino (their Pink PP collection by Pierpaolo Piccioli has become a favourite globally), Louis Vuitton who launched a special rani pink hue for India.

The beauty of this trend lies in the fact that it isn’t restricted to gender, and has been donned by some the biggest celebrities in the world from Zendaya and Anne Hathaway to Aishwariya Rai Bachchan and Ranveer Singh. Designer Masaba Gupta recently gave an Indian spin to this trend with her ‘Ranicore’ chanderi mul sari.

So this season don’t think, just go with pink. Shop our edit here.


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